Midnight Rodeo
Website
A bold, immersive redesign that elevates Midnight Rodeo’s digital presence to match its luxury brand ethos and cultural edge.
My Role
Design Owner
Time
1 Week
Scope
UX Design
Visual Design
Interaction Design
Problem
Midnight Rodeo’s website lacks the structure and aesthetic to reflect its luxury brand identity. The experience feels generic, undercutting the brand’s creative and cultural edge.
Solution
Redesign the site with elevated visuals, tighter navigation, and a more immersive layout. Align the digital experience with the brand’s distinct style and high-end positioning.
Midnight Rodeo
Website
A bold, immersive redesign that elevates Midnight Rodeo’s digital presence to match its luxury brand ethos and cultural edge.
My Role
Sole UX Designer
Time
1 Week
Scope
UX Design
Visual Design
Interaction Design
Problem
Midnight Rodeo’s website lacks the structure and aesthetic to reflect its luxury brand identity. The experience feels generic, undercutting the brand’s creative and cultural edge.
Solution
Redesign the site with elevated visuals, tighter navigation, and a more immersive layout. Align the digital experience with the brand’s distinct style and high-end positioning.
