ME
ABOUT
Profile
Hi, I’m Maximillian Grasselino, a UX designer passionate about creating immersive and intuitive experiences. My design philosophy revolves around blending innovation with user centered design, constantly reimagining what already exists. Whether collaborating on design projects or leading creative initiatives, I thrive in environments that foster communication, collaboration, and innovation. I’m always looking for new ways to solve complex user problems, bringing a unique perspective that balances visual aesthetics with functionality.
Brand Story
My journey in design started when I was first introduced to the vibrant world of streetwear in Soho, New York. As a sixth grader, stepping into iconic stores like A Bathing Ape, Stüssy, and Ice Cream/Billionaire Boys Club ignited a deep appreciation for style, creativity, and the power of brand experiences. What struck me most was how these brands created more than just clothing - they crafted a lifestyle, a culture, and a sense of belonging for their audience.
This early exposure to fashion and design sparked my passion for creating meaningful, user-focused experiences. I realized that behind every great brand lies an emotional connection, and I’ve since made it my mission to design visuals and interfaces that evoke similar feelings of excitement and loyalty. By combining my love for sleek, minimalistic aesthetics with a deep understanding of user needs, I aim to design experiences that leave a lasting impact.